Francisco Toledo the mexican artist who at 2002 faced McDonald’s and didn’t let them to put a branch in Oaxaca’s downtown, Toledo wrote a letter to the corporate assuring that the opening of the branch will harm the economy and cultural heritage of Oaxaca.
This is what he wrote:
“The effort that is expended in the elaboration of the traditional dishes of Oaxaca and the time that we give ourselves to taste it it’s part of our intangible cultural heritage, meaning a daily experience of diversity and culinary experience that enhances our life quality.”
In order to gather signatures, Toledo gave a “tamaliza” (tamal party), where he offered tamales of mole, rajas, chepil and beans to the guests, Also Tlacolula’s women gave “Tejate”, an ancestral drink that has corn, cacao and cinnamon, everything along with 3 typical oaxacan music bands.
He gathered more that 10 thousand signatures to not authorize the installation of the branch and beat the company.